Blog

Gain insights and best practices to accelerate your patient volume.

ARTICLE

How to Know if You’re Wasting Money on Commercials for Your Practice

Zed Williamson
Running a commercial to advertise a medical practice is common these days. What’s not common?
Read article →
ARTICLE

Advertising Hygiene: Stop Losing Money from bad decisions

Zed Williamson
What happens when you dig too deep and halt good plans by allowing bias to influence decisions?
Read article →
ARTICLE

Medical Device Direct-to-Patient Advertising: 4 Key Scenarios to Drive Results

Zed Williamson
Discover four key scenarios that medical device leaders can leverage to get results with direct-to-patient advertising.
Read article →
ARTICLE

4 Signs You’re Not Ready for Direct-to-Patient Advertising

Zed Williamson
DTC advertising can be a great way for med device companies to lift revenue and get patients asking surgeons for a procedure. But is it right for your team?
Read article →
ARTICLE

Direct-to-Consumer Marketing in Healthcare - 3 Misconceptions

Zed Williamson
Direct-to-consumer (DTC) marketing for healthcare doesn’t have to be a long, expensive process.
Read article →
ARTICLE

Tools and Techniques to Drive More Cases for Your Medical Device

Zed Williamson
You may have respectable sales numbers, but you won’t have consistent success until you understand the underlying science of decisions.
Read article →
ARTICLE

How to Do Digital Marketing for Clinical Trials

Zed Williamson
How do you run an effective digital marketing campaign for a clinical trial? Use this guide to research, strategize, and plan.
Read article →
ARTICLE

Efficiency Vs. Effectiveness: Spend your online advertising budget the right way

Zed Williamson
The best way to see results from digital advertising is an approach between efficient ad spend and effective ad placement.
Read article →
ARTICLE

3 Ways Your Programmatic Spend is Being Wasted

Zed Williamson
If you are serving ads outside of an area that patients would be willing to drive, you may be wasting money.
Read article →
ARTICLE

Avoiding the Cookiepocalypse: 3 alternatives to third-party tracking

Zed Williamson
A third-party cookie is used to track users' web activity and display more relevant ads to them.
Read article →
ARTICLE

Finding the Best Clinical Trial Recruitment Companies: 5 Must-Haves

Zed Williamson
When you lack the time or expertise to recruit patients for clinical trials, sometimes you need to hire a company for help.
Read article →
ARTICLE

The Google Analytics you know is leaving - Introducing GA4 analytics.

Zed Williamson
They are transitioning from the Google Analytics you know and (maybe?) love, to GA4.
Read article →
ARTICLE

6 Proven Clinical Trial Recruitment Strategies

Zed Williamson
Clinical trial recruitment is often more difficult and complicated than anticipated. Use these proven strategies to boost your results.
Read article →
ARTICLE

Practical Tips to Schedule More Patient Appointments

Zed Williamson
A well-handled phone call can be the difference between a booked appointment and a lost patient.
Read article →
ARTICLE

Common Front Office Challenges for Medical Practices (and How to Fix Them)

Zed Williamson
Hiring and retaining qualified front office staff in healthcare is no easy task. Here’s how to keep staff and patients satisfied.
Read article →
ARTICLE

Selling Your Medical Practice to Private Equity

Zed Williamson
Looking to sell your practice or partner with a private equity firm to scale? Learn how it works and whether it's right for your goals.
Read article →
ARTICLE

How to Hire and Retain Top Medical Office Staff

Zed Williamson
Discover the proven strategies your medical practice can follow to hire great medical office staff and keep them happily employed.
Read article →
ARTICLE

Digital advertising for medical practices: What to know before you spend any money

Zed Williamson
Considering using digital advertising to market your medical practice? Discover what you need to know to get a good return on your money.
Read article →
ARTICLE

Increasing Patient Demand: 3 Simple Tips to Grow Your Urology Practice

Zed Williamson
Discover these three simple tips for increasing patient demand and growing your Urology practice as a busy physician and business owner.
Read article →
ARTICLE

How to Stop Losing Money to Poor Billing Practices: 5 Metrics to Watch

Zed Williamson
Learn how to stop losing money by improving the billing practices at your specialty medical clinic. For more details, watch the full webinar
Read article →
ARTICLE

ENT Marketing: 7 Questions Every Specialty Provider Should Ask Themselves in Q4

Zed Williamson
Doing a quick review of marketing is a best practice for physicians. Check out our blog for some questions every ENT provider should ask the
Read article →
ARTICLE

Orthopaedic Physician SEO: How to Get More Patients from Google

Zed Williamson
Learn how patients find your orthopedic practice online and how you can use SEO to increase your likelihood of being found online.
Read article →
ARTICLE

Why Business Matters: A How-To Guide for Specialty Medical Practices

Zed Williamson
Business strategy meets specialty medical practice. Discover how you can build momentum within your practice to proactively meet your goals.
Read article →
ARTICLE

Hiring Medical Staff: 3 Steps to Get the Perfect Fit Employee

Zed Williamson
From hiring to inspiring, learn how to find the right employee to help your practice succeed and grow.
Read article →
ARTICLE

Medical Device Reps: How to Stop Chasing and Start Building

Zed Williamson
Pursue your sales growth on a stronger foundation.
Read article →
ARTICLE

The Ingredients and Factors That Create Strong Medical Office Teams

Zed Williamson
Follow these tips and tricks to optimize your employee engagement for better productivity and ongoing success.
Read article →
ARTICLE

What’s Missing from Your Medical Device Go-To Market Strategy?

Zed Williamson
Discover the potent ingredient missing in your go-to market strategy and scale your business.
Read article →
ARTICLE

Educating Physicians About Your Medical Device: What’s Working Now

Zed Williamson
Let’s look at what’s working now in medical device physician education.
Read article →
ARTICLE

How to Get More Honest Feedback from Your Office Staff

Zed Williamson
Find out how to increase your team’s capacity for constructive, learning-focused dialogue and better prepare for crisis communication.
Read article →
ARTICLE

Healthcare Accounting: Common Mistakes Every Provider Needs to Know

Zed Williamson
Educate yourself with expert advice to know to protect your specialty medical practice and maximize profitability.
Read article →
ARTICLE

Asset Protection for Doctors: 4 Strategies to Implement Today

Zed Williamson
Did you know that more than 100 million lawsuits are filed each year? Learn what you should do to safeguard your practice.
Read article →
ARTICLE

How to Get Patients to Write Reviews (Plus Free Templates)

Zed Williamson
Patient reviews are a big deal for your medical practice (whether you like it or not).
Read article →
ARTICLE

How to Recruit Patients for Clinical Trials (Faster and Easier)

Zed Williamson
For most medical device companies, the speed and efficiency of clinical trials can make or break everything.
Read article →
ARTICLE

3 Biases that Exist in Every Medical Office and How to Overcome Them

Zed Williamson
Managing the people dynamics of your specialty medical practice can be overwhelming. It’s all about patient care and satisfaction...
Read article →
ARTICLE

Free Resources to Accelerate the Business Side of Your Medical Practice

Zed Williamson
From culture, people, and staffing, to marketing, accounting, practice development, and more, the Growth-Driven Practice Series offers...
Read article →
ARTICLE

How to Manage Patient Reviews Using Birdeye Online Reputation

Zed Williamson
Online reputation management tools like Birdeye can help you manage patient reviews, protect your image, and expand your practice’s reach.
Read article →
ARTICLE

Giving Employee Feedback: How to Go from Uncomfortable to Empowering

Zed Williamson
Tough feedback. We all need it at times. But most often, no physician or business leader wants to give it to their team.
Read article →
ARTICLE

Medical Practice Advertising Spend: What’s a Good Return?

Zed Williamson
In order to increase patient demand, you know you need to advertise. But what will it cost? What results can I expect?
Read article →
ARTICLE

Hiring a Medical Marketing Agency to Grow Your Practice

Zed Williamson
Want to take your practice to the next level? Or simply increase the number of patients who are great fits for your medical specialty?
Read article →
ARTICLE

Answering Patient Phone Calls: How to Convert More Appts

Zed Williamson
Growing your practice requires you to provide the best patient experience, beginning the moment they call your office.
Read article →
ARTICLE

Trackable Lead Generation is Now TrackableMed!

Zed Williamson
As of October 2020, Trackable Lead Generation will now be known as TrackableMed.
Read article →

Be the First to Get Our Latest Insights

Join the TrackableMed email marketing list for new insights, best practices and proven tips.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Browse by Topic

Company News
Device Page
MedTech
Patient Experience
Physicians
book a call

Stop spinning your wheels. Don't lose the chance to work smarter, not harder!

Book a call to avoid wasted time and money or slow, unpredictable sales.

Change the behavior and habits that will ultimately translate into predictable sales growth, and more procedures completed by more physicians.

Let us know how we can help you finish that Last Mile.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.